Benjamin Tan

Ben has 23 years of experience in the technology industry, across the software, media, advertising, Internet and telecommunications sectors. He has been an MNC executive (Microsoft and WPP), has started, run and sold 4 businesses since 1995, and been a management consultant serving large enterprise clients. Over recent years, he has applied his skills towards investing in and incubating seed-stage startups, generating revenue as their first head of sales and channel partnerships, and managing their financial operations. Ben holds a degree in Computer Science from the National University of Singapore


  • Has started and exited 4 local start-ups (Information Laboratories (S) Pte Ltd, 1995 to 2003; FreshDirect Pte Ltd, 2000 to 2002; Yolk Pte Ltd, 2007 to 2016, FinAlly,sg, 2016 to 2017),
  • Was Southeast-Asia CEO for Grey Digital of WPP between 2011 to 2016; and Regional Lead of Messenger, Hotmail and Spaces for MSN between 2014 to 2016,
  • Currently runs Mayhem Group – a portfolio of 6 startups in MarTech, IOT, Fintech and Ecommerce-Marketplace, which has grown 300% in valuation since Jan 2016:
  • A mentor for SITF iJam 2016 and successfully mentored and invested in Overdrive, bringing it from $100K founding valuation to $7M seed stage in 13 mths